Apex is an industry-leading brand management, creation and elevation organization that increases the longterm value of brands. Apex is the owner of Hi-Tec, Cherokee, Tony Hawk, Magnum, Everyday California, Interceptor, Liz Lange, Point Cove, Sideout, Carole Little and 50 Peaks. The brands carried by Apex are lifestyle brands from clothing, shoes, sports and outdoor footware, athletics, and modern maternity wear.