It all started in 1958 when Jean Bousquet, born in Nîmes, and just quali?ed tailor, came to Paris to launch a small business of women's pants. In March 1962, he named his society after the name of a bird from Camargue: “Jean Cacharel" and the year after he obtained his ?rst great success when the photographer Peter Knapp took a picture of the now legendary crepe pink shirt that ended up on the cover of the magazine Elle, the shirt was then called “le Cacharel".Cacharel is sold in a network of multibrands stores and concept stores in France and worldwide (Barneys, Saks, Harvey Nichols, le Printemps...) traditional house codes: freshness, romanticism and femininity.